Audit your Meta ads with Claude: 20 prompts

Related: Meta ads with Claude (build and launch new ads).

How to install the Meta Ads MCP in Claude

Find the MCP URL on Meta's Ads MCP page.
In Claude, go to Customize → Connectors → "+". Select "Add custom connector".
Name it "Meta" and paste the URL: https://mcp.facebook.com/ads
Click Add, then choose "Sign in now" and "Register automatically" in the next pop-up.
Click Connect and complete the Meta login in your browser to link your ad account(s). Make sure you're logged in to Facebook in that browser.
Choose which ad accounts or Pages Claude can access.

Before you start: prompts 4–6 and 12–13 analyze recent trends and peer benchmarks. They work best on accounts with steady spend in the last 7–30 days. On a paused or low-spend account they may come back with "no issues found".

Account health

What's my account's Opportunity Score, and what are the top 3 changes that would raise it the most?
Are any of my ads or ad sets currently blocked from delivering, and why?
Is anything — payment method, catalog, or pixel — silently hurting my delivery right now?

Performance diagnostics

Best on accounts with active, recent spend.

Check my account for auction overlap, creative fatigue, or narrow-audience issues.
Which of my ads are losing in the auction, and is it bid or ad quality?
Flag anything that moved more than 20% week-over-week in CPC, CPM, CTR, or ROAS.

Spend and reporting

Works on any account, live or dormant.

Show me all my campaigns sorted by total spend since day one.
Which ad sets spent over $50 in the last 30 days but have a CTR under 1%?
Show me my top 5 ad sets by ROAS in the last 7 days, minimum 50 clicks.
List every campaign that's active but hasn't spent anything in 3 days.
Compare this month's spend to last month's, campaign by campaign.

Benchmarking

Best on accounts with active, recent spend.

How does my cost per result compare to similar advertisers in my spend tier?
Is my CTR above or below typical for accounts optimizing for the same goal?

Competitor and market research

Always works. This pulls from Meta's public Ad Library, not your account.

Show me active ads from [competitor page] running right now, and summarize their angles.
Search the Ad Library for ads about [my product/topic] in [country] — what hooks keep showing up?
How many advertisers are running ads for [keyword], and who's most active?

Assets and audiences

List every custom audience in this account and flag any that look stale or too small.
Which Instagram accounts are linked here, and which posts could I boost?
Audit my product catalog — flag items with missing images, broken links, or feed errors.

Multiple accounts (agencies)

List every ad account I have access to, and tell me which are active vs. dormant.

Bonus: for agencies and power users

What changes have been made to my account or campaigns in the last 30 days, and who made them?
Is my catalog properly connected for Dynamic Ads — any pixel or visibility issues?
Do I have any A/B tests or lift studies running right now, and which one is winning?
Which Facebook Pages can I actually run ads from, and have they accepted the Lead Ads terms?
Do I have duplicate product catalogs that could be splitting my ad performance?