Apoorv Sharma

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Run your social media with Claude

Turn one blog post into captions, a Canva design and a scheduled post, all in one chat.

From the reel: SOCIAL · Updated Oct 2026

Here's the exact stack from the reel. It's 5 installs plus one workflow. Do them once, and after that every post starts with pasting a blog into Claude.

The stack

StackWhat it's forLink
Content Repurposing skillRepurpose any content into social media postsGitHub
Avoid AI Writing skillRemove AI markers from contentGitHub
Marketing pluginOfficial Anthropic skills and agents for marketingAdd from the official plugin marketplace
Canva MCPCreate the visualsAvailable in the Claude connectors directory
Zernio MCPPost content and engage with followers. 2 social accounts freeSign up for Zernio (affiliate)

Step 1: Install the Content Repurposing skill

This teaches Claude to turn one source piece (your blog post, script or notes) into posts for each platform. Each version is written for how people read on that platform, so LinkedIn doesn't get your Instagram caption.

  1. Open Claude and go to Customize → Skills.
  2. Click "+", then "Add new skill".
  3. Upload the skill downloaded from the GitHub repo above.
  4. Click Install.

Note: to add it manually, click "+" → "Create skill" → upload the skill's .md file.

Step 2: Install the Avoid AI Writing skill

This teaches Claude to write without AI markers.

  1. Open Claude and go to Customize → Skills.
  2. Click "+", then "Add new skill".
  3. Upload the skill downloaded from the GitHub repo.
  4. Click Install.

Note: to add it manually, click "+" → "Create skill" → upload the skill's .md file.

Step 3: Install the Marketing plugin (official Anthropic marketplace)

A bundle of official Anthropic skills for drafting content, planning campaigns, checking brand voice and reporting on performance.

  1. Go to Customize → Plugins.
  2. Browse the marketplace, or search "Marketing".
  3. Click Install on the Marketing plugin.
  4. Its skills now show up automatically in chat. No extra setup.

Step 4: Connect Canva

This makes the actual image (carousel slides, quote cards or story graphics) to go with your caption.

  1. Go to Customize → Connectors.
  2. Find Canva in the connector directory and click Connect.
  3. You'll be redirected to canva.com. Log in and click Allow to authorize Claude.
  4. Canva now shows as a connected app inside Claude.

Step 5: Connect Zernio (posting and scheduling)

This is the piece that actually posts. One connection, and Claude can publish or schedule to Instagram, LinkedIn, X, TikTok and more.

Sign up for Zernio free (affiliate)

  1. Go to Customize → Connectors.
  2. Click "+" → "Add custom connector" (Zernio isn't in the default directory yet).
  3. Name it "Zernio" and paste this server URL: https://mcp.zernio.com/mcp
  4. Click Add, then Connect, and sign in with your Zernio account.
  5. In Zernio's dashboard, connect the social accounts you want Claude to post to.

Note: Zernio's free plan covers your first 2 connected social accounts, unlimited posts, no credit card.

Step 6: Run the workflow

Once everything is installed, this is the whole loop. Same chat, every time:

  1. Paste your blog post (or script) into Claude.
  2. Ask: Repurpose this into an Instagram post.
  3. Ask: Run avoid-ai-writing on the generated content.
  4. Ask: Generate a matching carousel image in Canva.
  5. Ask: Post this through Zernio. Or schedule it for later.