Set up marketing in Claude on day 1
One project, your voice and your files, so every draft sounds like you from the start.
From the reel: MARKETING · Updated Oct 2026
A one-time setup so Claude remembers your brand voice and materials for every marketing task. No repeating yourself in every new chat.
- Create a Marketing project. Go to Projects → New Project, name it "Marketing" and create it.
- Install the Voice Builder skill. Get it from GitHub and upload it in Customize → Skills. (Full walkthrough: Make Claude write like you.)
- Run the skill inside that project. Start a chat in the Marketing project and run it. Claude asks a few questions and asks for past posts or content as reference.
- Let Claude create your voice files. It produces two files, About Me and Voice, capturing how you write.
- Add them to the project. Download both files and upload them to the same project's knowledge.
- Connect your marketing materials. Add your marketing folder to the project, or connect Google Drive (Customize → Connectors → search "Google Drive").
Result: Claude remembers your voice, your writing samples and your marketing files inside this project.
From here on, work inside the project
Every content request happens in the Marketing project, so the first draft already sounds like you. Use it to:
- Plan and write a full ad campaign: hooks, copy and variations
- Draft this week's newsletter
- Write a blog post from a rough idea
- Turn one post into LinkedIn posts, captions and carousels