Plan an email campaign with Claude and Mailchimp
The prompt I use to build a two-week campaign plan in about 5 minutes.
From the reel: NEWSLETTER · Updated Oct 2026
Connect Mailchimp to Claude first (Customize → Connectors → search "Mailchimp"). Then use this prompt.
Prompt
Create a marketing campaign plan in Mailchimp for [BRAND NAME], a [TYPE OF BUSINESS / INDUSTRY].
We're launching/promoting: [PRODUCT OR SERVICE NAME + ONE-LINE DESCRIPTION]
Audience size: [NUMBER OF SUBSCRIBERS]
Time period: [E.G. "NEXT 2 WEEKS" / "NEXT MONTH" / SPECIFIC DATES]
Campaign goal/theme: [E.G. PRODUCT LAUNCH, SEASONAL PROMO, RE-ENGAGEMENT, ANNOUNCEMENT]
Design style reference (optional): [DESCRIBE THE LOOK YOU WANT — e.g. "bold color-block hero section, product photography, benefit icons with bold keywords, dark footer with nav links"]
Tone: [E.G. PLAYFUL, PREMIUM, URGENT, MINIMAL]
Tips
- Fill in brand name, product, audience size and time period. Without them, Claude will ask follow-ups.
- The design style line works best as a written description of a layout you like.
- Leave tone blank and it defaults to something sensible for your industry.
- This builds a multi-campaign plan (a few emails, social posts, maybe SMS), not a single standalone newsletter.